Controlled Communications
* All of these documents are for educational purposes only. I was not working with the companies/organizations listed, but using them as mock exercises to develop my skills and for class projects. Creating controlled communication documents helped me to develop writing skills.
Key Public Analysis
This is a mock key public analysis used for a campaign. This document was not shared, but was used to document what the key public demographic was identified as. I created this in 2016.
Social Media Case Study
I researched and created a social media case study for DKNY (a clothing brand). I engaged in this case study in 2015. This was the start of my first exposure to crisis communication.
Internal Communications Plan
I created this internal communications plan for EA Games in 2015. This document details goals, objectives and tactics. This was the start of my experience of writing an internal communications plan.
Student Flyer Deliverable
I created this student flyer for a campaign I worked on for Karyn Burns ABC's with my group, Gridiron PR. I created this in 2016. You can view the full Karyn Burns ABC's campaign under the "campaigns tab". The creation of this flyer developed my creation of deliverables for campaigns.
Communications Plan
I created this communications plan for a new professional lacrosse franchise, Syracuse Storm lacrosse, with a group for a class project in 2016. This is an extensive document filled with various types of writing and forms of strategic communications.
Radio Spot
This is a mock radio spot I created for SU Athletics. I created it in 2016. I created this for a sport management class and it developed my skills beyond public relations writing.
EA Games Speech
I wrote this speech that would be read for a media event by the CEO of EA Games, Andrew Wilson. This speech was written to address the public's negative views of EA Games. I wrote this in 2015. This is my first experience of writing strategic speeches.
Buffalo Bills Communication/Development Plan
I created this internal communication and development plan in 2016 with a group for a school project. This plan is intended to inform the stakeholders and employees of the new venue for the Buffalo Bills of the NFL.
NFL Media List
I created a media list for a mock campaign that I was working on for the NFL in 2014. This media list helped me to pinpoint the media conglomerates I wanted to contact.
Crisis Communication Outline
I created this short crisis communication outline with a group for a school project. I created this in 2015. This short crisis communication outline helped me to quickly articulate the main problem and steps in order to help resolve the problem while being sensitive to the victims' families.
Client Research
I gathered client research (the NFL) in 2014. This research allowed me to have a better understanding of what the issues were and how I could resolve them and add value.